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Personal stories
While personal stories may not be the keyword-filled anchor pieces you want, they’re still valuable additions to any blog. Through sharing personal stories, you give readers a chance to relate to your business on a personal level, which helps build brand affinity. Learning how to tell a story is an art. Once you master this skill, the quality of your blog posts will improve. A great story will keep your readers on the edge of their seats. You need to understand the impact storytelling has on our brains:When readers have an emotional response to your story, dopamine gets released from their brains. Use this information to your advantage.
The best stories are written to elicit some type of emotion, whatever that may be. The choice is up to you. Maybe you want your readers to feel sad or angry while they’re reading your posts. And some of you may prefer to evoke joy, surprise, or love. If you can make your readers feel emotions, they’ll be more likely to continue reading the blog. As a result, they’ll come back to read more in the future. Depending on the nature of your story, it can also generate traffic based on curiosity alone. For example, if I saw a blog post that said something like “How I Caught a Shark With a Pair of Jeans,” I would be very inclined to click on it to find out what happened.